Iomega & EMC Introduce External USB 3 SSDs

Iomega’s Compact External USB 3.0 SSD Drives Provide Ultra Fast, Ultra Rugged Performance and Encryption For Creative Professionals, Mobile Users, Early Adopters and Others.

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SAN DIEGO, October 15, 2010 “ Iomega Corporation, an EMC company (NYSE: EMC) and a leading innovator in digital storage and protection solutions for consumers and small and medium businesses, today announced new host-powered Iomega® External USB 3.0 SSD Flash Drives, rugged solid state drives utilizing the blazing fast speed of the USB 3.0 interface and the security of built-in encryption – the perfect portable storage device for high-end users, creative professionals and others who demand the best in performance, security and portability.

Leveraging EMC’s world class solid state expertise and implementation in enterprise network storage solutions, Iomega’s new pocket-sized 1.8-inch external USB 3.0 SSD Flash drives will be available in early November in 64GB*, 128GB and 256GB capacities.

Encased in a sleek metal enclosure that not only looks great but delivers added protection from drops up to 10 feet, Iomega’s new SSD Flash Drives feature 256-bit hardware encryption for security, bundled anti-virus and backup software, a three-year warranty and the superior performance of solid state drives that users expect in state-of-the-art storage from Iomega.

Anatomy of the New Iomega USB 3.0 External SSD Flash Drive

The Iomega USB 3.0 External SSD Flash Drive is a solid state drive that has no moving parts, resulting in a more durable drive with fast application loading and top transfer speeds for high definition video, digital images, graphics and music. Professional videographers, photographers and other creative professionals will find the Iomega USB 3.0 SSD Drive a perfect match for their deadlines and digital storage needs.

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Utilizing the SuperSpeed USB 3.0 interface, the Iomega External SSD Flash Drive boasts up to 10 times the speed of USB 2.0 drives. Iomega’s new external SSD Drive also performs twice as fast as a 7200 RPM SATA hard drives utilizing the same USB 3.0 interface.

Cool-to-the-touch, the new Iomega SSD Flash drives require no external power supply and are completely backward compatible with personal computers and other devices that only have USB 2.0 ports. Iomega also offers USB 3.0 adapter cards (sold separately) to insert into USB 2.0 laptop and desktop computers so users of the new Iomega SSD Flash Drive can experience native USB 3.0 transfer speeds of up to 5 gigabits per second.

The Iomega Protection Suite includes:

	v.Clone software, an Iomega exclusive, captures a complete virtual image of your PC – including the operating system, all applications, your settings, and all your files to your Iomega hard drive. Access the cloned copy and use it seamlessly on another computer, just as if you’re working from your own PC. When you reconnect, automatically sync your data to your primary PC, so that files are always up to date**.
	A complementary 1-year subscription to Trend Micro Internet Security for the PC, or Trend Micro Smart Surfing software for Mac.
	Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Mac desktops and notebooks).
	Roxio® Retrospect® Express software: backup all of your data plus applications and settings (for Windows and Mac desktops and notebooks).
	MozyHome Online Backup service: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows Windows and Mac users to restore their most important data from any computer with internet access, at any location in the world.

All of the software elements in the Iomega Protection Suite are accessible via easy download to owners of the Iomega External SSD Flash Drive.

Pricing, Availability and Warranty

The new Iomega® External SSD Flash Drive USB 3.0 will be available worldwide in early November in three capacities: 64GB for $229.00, 128GB for $399.00, and 256GB for $749.00. (All pricing is U.S. suggested retail.) Iomega’s new External SSD Flash Drives will be available in the channel from distributors, systems integrators and others, as well as etailers and at www.iomega.com.